Purina Beyond
Simply White Meat Chicken & Whole Oat Meal Recipe
Summary
Purina Beyond Simply White Meat Chicken & Whole Oat Meal Recipe is a natural dry cat food formulated for adult cats.
It offers a limited-ingredient approach with added vitamins, minerals, and nutrients.
The first ingredient is chicken raised without steroids, providing a high-quality protein source to support muscle maintenance and overall health.
Additional animal proteins from chicken meal and dried egg product enhance the amino acid profile for optimal feline nutrition.
The formula incorporates whole barley, rice, and whole oat meal as digestible carbohydrate sources, supplying energy while contributing to digestive regularity.
Natural fiber sources, such as pea fiber and dried yeast, promote healthy digestion and aid in hairball control.
A probiotic strain, Bacillus coagulans (600 million CFU/lb), supports gut health and helps maintain a balanced microbiome for improved nutrient absorption.
The recipe is free from corn, wheat, soy, poultry by-product meal, artificial flavors, colors, or preservatives, making it suitable for cats with food sensitivities.
Antioxidants, including Vitamin E (150 IU/kg), Selenium (0.35 ppm), and Zinc (150 ppm), help strengthen the immune system and support skin and coat health.
Pros:
High-quality protein: 33% crude protein from chicken, chicken meal, and dried egg product provides essential amino acids for muscle maintenance and lean body mass.
Supports digestive health: Includes natural probiotics (600 million CFU/lb) and added fiber to improve gut balance, nutrient absorption, and stool quality.
Immune system support: Enriched with antioxidants, including Vitamin E and Selenium, to promote immune resilience.
Skin and coat support: Formulated with omega fatty acids, Vitamin E, and zinc, which help maintain healthy skin and a shiny coat.
Limited-ingredient formula: Contains no corn, wheat, soy, poultry by-product meal, or artificial additives, making it a cleaner option for sensitive cats.
Cons:
Moderate fat content: Crude fat is 15% minimum, which may be too high for cats prone to weight gain.
Contains grains: Whole barley, rice, and whole oat meal contribute to the carbohydrate load, which may not suit grain-sensitive cats.
Potential allergens: Dried egg product and beef fat are included, which could trigger sensitivities in some cats.
Limited meat variety: Primarily relies on chicken-based proteins, which may not be ideal for cats needing a more diverse protein profile.
Nutrition
Ingredients
- Chicken
- Chicken Meal
- Whole Barley
- Rice
- Whole Oat Meal
- Dried Egg Product
- Pea Protein
- Dried Yeast
- Beef Fat Preserved With Mixed-Tocopherols
- Pea Fiber
- and also:
Vitamins and Additives
Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite], Dried Bacillus Coagulans Fermentation Product. G426019
Guaranteed Analysis
Comments
Notes
Guaranteed Analysis
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Simply Salmon & Whole Brown Rice Recipe
Simply Indoor Cat Grain Free Wild-Caught Salmon, Egg & Sweet Potato Recipe
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While not identical, these products fall within a defined range to offer nutritionally comparable options.
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BLUE Tastefuls Active - Chicken and Brown Rice Recipe
Chicken Holistic
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How the score is calculated?
The actual calculation of the score is based on sophisticated and advanced algorithm that takes into account multiple parameters.
To simplify the explanation, the calculation is based on three main criteria:
(1) Amount of protein (more is better)
(2) Amount of carbohydrates (less is better)
(3) Quality and source of ingredients.
Based on that 3 main criteria, 9 score calculation rules are used to compare the different foods.
One major assumption is that the closer an ingredient is to the top of the ingredient list, the greater its relative weight and contribution to the food.
In general, cat food is composed of protein, fats, carbohydrates, fibers, vitamins, and minerals.
Protein is the most important component in a cat's diet, and cats primarily get their protein from animal meat.
Fat is a primary source of energy and essential fatty acids.
Carbohydrates are controversial in a cat's diet, as cats are obligate carnivores and typically consume very few carbohydrates.
Fibers play an important role in digestion and food absorption, and vitamins and minerals are essential for different organism functions.
Dry matter values are used to compare the amount of nutrients in different cat foods. This means that moisture is excluded from the equation to provide a more accurate comparison.
Putting all of these and more into a formula results in a product score.
The maximum score a cat food can receive is 100. Points are added or removed based on the score calculation rules.
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Availability Note: This product does not appear on purina.com (US site) as of January 5, 2026.