Nature’s Variety Instinct
Original Real Chicken Recipe
Summary
Nature’s Variety Instinct Original Real Chicken is a high-protein, grain-free dry cat food formulated for all life stages, enriched with raw-coated kibble for enhanced nutrition and palatability.
The first ingredient is cage-free chicken, supported by chicken meal, turkey meal, and fish meal, which deliver 41.0% crude protein for lean muscle maintenance.
The formula contains 81% animal-based ingredients and nutritious oils, 21.0% crude fat, and 505 kcal per cup of calories to meet the energy needs of active cats.
Each kibble piece is coated with freeze-dried raw pollock, providing raw nutrients and flavor while preserving ingredient integrity.
Digestive support includes 60 million CFU/lb Bacillus coagulans, tomato pomace, and montmorillonite clay for gut health and stool quality.
100 IU/kg vitamin E, 85 mg/kg vitamin C, 3.0% omega-6, and 0.45% omega-3 fatty acids from fish and chicken fat support immune and coat health.
The formula is completely grain-free and contains no by-product meals, artificial colors, corn, soy, wheat, or preservatives.
Designed and produced in the USA, it meets the AAFCO nutrient profile for cats at all life stages.
Nutrition
Ingredients
- Chicken
- Chicken Meal
- Turkey Meal
- Menhaden Fish Meal
- Peas
- Chicken Fat (preserved with Mixed Tocopherols)
- Tapioca
- Natural Flavor
- Dried Tomato Pomace
- Montmorillonite Clay
- and also:
Guaranteed Analysis
Notes
Guaranteed Analysis
More products from Nature’s Variety Instinct
Alternative Products
We compare key factors such as overall score, life stage, and category, along with core nutritional values like protein, fat, fiber, and metabolizable energy.
While not identical, these products fall within a defined range to offer nutritionally comparable options.

Original Real Chicken Recipe
Product changes
- 6th Ingredient changed from Chicken Fat (preserved with Mixed Tocopherols and Citric Acid) -> Chicken Fat (preserved with Mixed Tocopherols)
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How the score is calculated?
The actual calculation of the score is based on sophisticated and advanced algorithm that takes into account multiple parameters.
To simplify the explanation, the calculation is based on three main criteria:
(1) Amount of protein (more is better)
(2) Amount of carbohydrates (less is better)
(3) Quality and source of ingredients.
Based on that 3 main criteria, 9 score calculation rules are used to compare the different foods.
One major assumption is that the closer an ingredient is to the top of the ingredient list, the greater its relative weight and contribution to the food.
In general, cat food is composed of protein, fats, carbohydrates, fibers, vitamins, and minerals.
Protein is the most important component in a cat's diet, and cats primarily get their protein from animal meat.
Fat is a primary source of energy and essential fatty acids.
Carbohydrates are controversial in a cat's diet, as cats are obligate carnivores and typically consume very few carbohydrates.
Fibers play an important role in digestion and food absorption, and vitamins and minerals are essential for different organism functions.
Dry matter values are used to compare the amount of nutrients in different cat foods. This means that moisture is excluded from the equation to provide a more accurate comparison.
Putting all of these and more into a formula results in a product score.
The maximum score a cat food can receive is 100. Points are added or removed based on the score calculation rules.
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