by Nature’s Variety Instinct
ALS
Regular
Grain-Free
AAFCO

Nature’s Variety Instinct

Original Real Chicken Recipe

ALS
Regular
Grain-Free
AAFCO
AAFCO adequacy statement provided by the manufacturer
1

First Ingredient

Animal Protein

Flavor

Chicken

Cat Food Central Quality Score: 95 out of 100
894 views

Available sizes

2.2 lb
1 kg
5 lb
2.3 kg
11 lb
5 kg

Summary

Nature’s Variety Instinct Original Real Chicken is a high-protein, grain-free dry cat food formulated for all life stages, enriched with raw-coated kibble for enhanced nutrition and palatability.
The first ingredient is cage-free chicken, supported by chicken meal, turkey meal, and fish meal, which deliver 41.0% crude protein for lean muscle maintenance.
The formula contains 81% animal-based ingredients and nutritious oils, 21.0% crude fat, and 505 kcal per cup of calories to meet the energy needs of active cats.
Each kibble piece is coated with freeze-dried raw pollock, providing raw nutrients and flavor while preserving ingredient integrity.
Digestive support includes 60 million CFU/lb Bacillus coagulans, tomato pomace, and montmorillonite clay for gut health and stool quality.
100 IU/kg vitamin E, 85 mg/kg vitamin C, 3.0% omega-6, and 0.45% omega-3 fatty acids from fish and chicken fat support immune and coat health.
The formula is completely grain-free and contains no by-product meals, artificial colors, corn, soy, wheat, or preservatives.
Designed and produced in the USA, it meets the AAFCO nutrient profile for cats at all life stages.

Pros
Expand All
1

High protein concentration

With 41.0% crude protein from multiple meat sources, it supports strong muscle mass across all life stages.
2

Freeze-dried raw coating

Each kibble is enhanced with freeze-dried pollock to deliver raw nutrition and better palatability.
3

Strong fat profile

Contains 21.0% crude fat and 505 kcal/cup, making it well-suited for high-energy and underweight cats.
4

Digestive and immune support

Bacillus coagulans, montmorillonite clay, and antioxidant-rich fruits help balance gut health and immune defense.
5

Balanced omega fatty acids

3.0% omega-6 and 0.45% omega-3 support healthy skin, coat, and inflammation control.
6

Grain-free and clean formula

It contains no grains, soy, wheat, corn, or by-product meals, minimizing exposure to common allergens.
Cons
Expand All
1

High caloric density

At 505 kcal/cup, this food requires strict portion control to avoid excessive weight gain in less active cats.
2

Moderate omega-3 level

At 0.45%, omega-3 content is lower than some competing formulas, which may affect coat and joint support.
3

Limited fiber content

Contains 3.0% crude fiber, which may not be sufficient for cats with sensitive digestion or frequent hairballs.
4

No phosphorus or ash data

Lack of key mineral values makes it difficult to assess for cats with renal or urinary sensitivities.
5

Multi-protein blend

Includes chicken, turkey, and fish proteins, which may not suit cats requiring single-protein or elimination diets.
6

Raw meat caution

The freeze-dried raw coating, while nutrient-rich, may not be ideal for cats with compromised immunity.

Nutrition

Ingredients

  • Chicken
  • Chicken Meal
  • Turkey Meal
  • Menhaden Fish Meal
  • Peas
  • Chicken Fat (preserved with Mixed Tocopherols)
  • Tapioca
  • Natural Flavor
  • Dried Tomato Pomace
  • Montmorillonite Clay
  • and also:
Carrots, Apples, Cranberries, Choline Chloride, Salt, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Vitamin A Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze Dried Pollock, Taurine, Pumpkinseeds, Dried Bacillus coagulans Fermentation Product, Rosemary Extract

Guaranteed Analysis

Crude Protein
41%
Crude Fat
21%
Crude Fiber
3%
Moisture
9%
Calcium
3.4%
Phosphorus
2.1%
Potassium
0.7%
Magnesium
0.1%
Omega 3
0.45%
Omega 6
3%
Metabolizable Energy
4300 kcal/kg
Taurine (0.2mg/Kg), Sodium (0.9%), Copper (15.9mg/Kg), Vitamin E (100IU/Kg), Ascorbic Acid (C) (85mg/Kg), *Bacillus coagulans (min) 60,000,000 CFU/lb

Notes

The score is calculated after relocating fresh meat or fish ingredient(s), as explained in Rule 7: Quality and Location Impact of Meat Ingredients

Guaranteed Analysis

Crude Protein
41%
Crude Fat
21%
Crude Fiber
3%
Moisture
9%
Calcium
3.4%
Phosphorus
2.1%
Potassium
0.7%
Magnesium
0.1%
Omega 3
0.45%
Omega 6
3%
Metabolizable Energy
4300 kcal/kg
Taurine (0.2mg/Kg), Sodium (0.9%), Copper (15.9mg/Kg), Vitamin E (100IU/Kg), Ascorbic Acid (C) (85mg/Kg), *Bacillus coagulans (min) 60,000,000 CFU/lb
Last reviewed:
We periodically review this product’s details and update them to match the manufacturer’s latest published information, but some changes may not be reflected immediately. View the product change history.

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Product changes
Nature’s Variety Instinct

Original Real Chicken Recipe

Product changes

12-01-2026
  • 6th Ingredient changed from Chicken Fat (preserved with Mixed Tocopherols and Citric Acid) -> Chicken Fat (preserved with Mixed Tocopherols)
Product feedback

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How the score is calculated?

The actual calculation of the score is based on sophisticated and advanced algorithm that takes into account multiple parameters.

To simplify the explanation, the calculation is based on three main criteria:

(1) Amount of protein (more is better)

(2) Amount of carbohydrates (less is better)

(3) Quality and source of ingredients.

Based on that 3 main criteria, 9 score calculation rules are used to compare the different foods.

One major assumption is that the closer an ingredient is to the top of the ingredient list, the greater its relative weight and contribution to the food.

In general, cat food is composed of protein, fats, carbohydrates, fibers, vitamins, and minerals.

Protein is the most important component in a cat's diet, and cats primarily get their protein from animal meat.

Fat is a primary source of energy and essential fatty acids.

Carbohydrates are controversial in a cat's diet, as cats are obligate carnivores and typically consume very few carbohydrates.

Fibers play an important role in digestion and food absorption, and vitamins and minerals are essential for different organism functions.

Dry matter values are used to compare the amount of nutrients in different cat foods. This means that moisture is excluded from the equation to provide a more accurate comparison.

Putting all of these and more into a formula results in a product score.

The maximum score a cat food can receive is 100. Points are added or removed based on the score calculation rules.

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