
ERA
Grain-Free Kitten Food with Chicken and Turkey
Summary
Era Chicken and Turkey for Kittens is a grain-free dry food formulated to meet the nutritional needs of kittens from weaning to 6 months of age, supporting optimal growth and development.
Fresh chicken is the first ingredient at 28%, followed by 26% dehydrated turkey protein and 6% dehydrated chicken protein, delivering 40% crude protein to build lean muscle mass.
With 17% crude fat from chicken fat and 2% salmon oil, the food provides sufficient energy and essential fatty acids for growing kittens.
The inclusion of salmon oil supplies DHA (within the 0.4% omega-3 content) to support brain development, cognitive function, and vision.
Digestive health is enhanced through prebiotic inulin (from chicory root), MOS (from yeast), and inactivated probiotics (15×10⁹ cells/kg) to promote a stable gut microbiota.
Functional fibers like beet pulp and sweet potato aid in stool quality and digestion, while low crude fiber (1.8%) supports efficient nutrient absorption.
Ascophyllum nodosum seaweed (0.2%) supports dental hygiene by reducing plaque buildup, contributing to early oral care.
Taurine (2500 mg/kg), L-carnitine (75 mg/kg), and L-methionine (2500 mg/kg) are included for cardiovascular support, metabolism, and urinary system function.
Pros:
High protein content: Delivers 40% crude protein from fresh and dehydrated poultry sources to support rapid growth and muscle development.
DHA-rich omega profile: Omega-3 fatty acids (0.4%) from salmon oil support brain, vision, and nervous system development in early life stages.
Digestive support: This supplement contains probiotics, MOS, and FOS to help stabilize gut flora and improve digestion in sensitive or transitioning kittens.
Dental health aid: Seaweed (0.2%) offers natural anti-plaque properties to support early oral hygiene habits.
Immunity and antioxidant support: Includes high vitamin E (800 mg/kg), vitamin C (350 mg/kg), and zinc (130 mg/kg) to reinforce immune defense.
Grain-free and hypoallergenic: Formulated without grains, using chickpeas, peas, and sweet potato as alternative carbohydrate sources.
Cons:
Low calcium and phosphorus: At 0.8% calcium and 0.6% phosphorus, the mineral levels may be lower than those of some kitten-specific formulas for bone development.
Moderate ash level: At 6.7%, the crude ash content is acceptable but could be better optimized for growth and mineral balance.
No organ meat variety: The formula lacks a broad range of organ meats, relying mainly on hydrolyzed chicken liver.
Legume presence: This includes peas, chickpeas, and pea flour, which may add plant protein and carbohydrate density not ideal for obligate carnivores.
Limited fresh fish: While salmon oil is used, no whole or fresh fish ingredients are included beyond poultry sources.
Short age window: It is recommended only up to 6 months of age, necessitating a formula change soon after early kittenhood.
Nutrition
Ingredients
- Fresh Chicken* 28%
- Dehydrated Turkey Protein 26%
- Yellow Peas* 11%
- Chicken fat* (preserved with natural tocopherols) 10%
- Dehydrated Chicken Protein 6%
- Chickpeas* 5%
- Sweet Potato* 4%
- Dehydrated Beet Pulp 3%
- Hydrolyzed Chicken Liver 3%
- Salmon Oil* 2%
- and also:
*=Natural ingredients
Vitamins and Additives
- Vitamin A 22000 IU
- Vitamin C 350 mg/kg
- Vitamin D3 1000 IU
- Vitamin E 800 mg/kg
- and also:
Guaranteed Analysis
Notes
Guaranteed Analysis
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We compare key factors such as overall score, life stage, and category, along with core nutritional values like protein, fat, fiber, and metabolizable energy.
While not identical, these products fall within a defined range to offer nutritionally comparable options.

Grain-Free Kitten Food with Chicken and Turkey
Product changes
- 4th Ingredient changed from Chicken Fat* (Preserved With Natural Tocopherols) -> Chicken fat* (preserved with natural tocopherols)
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How the score is calculated?
The actual calculation of the score is based on sophisticated and advanced algorithm that takes into account multiple parameters.
To simplify the explanation, the calculation is based on three main criteria:
(1) Amount of protein (more is better)
(2) Amount of carbohydrates (less is better)
(3) Quality and source of ingredients.
Based on that 3 main criteria, 9 score calculation rules are used to compare the different foods.
One major assumption is that the closer an ingredient is to the top of the ingredient list, the greater its relative weight and contribution to the food.
In general, cat food is composed of protein, fats, carbohydrates, fibers, vitamins, and minerals.
Protein is the most important component in a cat's diet, and cats primarily get their protein from animal meat.
Fat is a primary source of energy and essential fatty acids.
Carbohydrates are controversial in a cat's diet, as cats are obligate carnivores and typically consume very few carbohydrates.
Fibers play an important role in digestion and food absorption, and vitamins and minerals are essential for different organism functions.
Dry matter values are used to compare the amount of nutrients in different cat foods. This means that moisture is excluded from the equation to provide a more accurate comparison.
Putting all of these and more into a formula results in a product score.
The maximum score a cat food can receive is 100. Points are added or removed based on the score calculation rules.
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