Summary
Avantis Pure – Urban Cat Adult Hairball Indoor is a dry food made for adult indoor cats, especially those that groom frequently and need help managing hairballs.
The first ingredient is dehydrated chicken protein, and the formula includes 50% protein ingredients of animal origin from dehydrated chicken protein, fresh chicken, and hydrolyzed chicken liver, giving it a clearly chicken-led protein profile.
This chicken-focused base provides concentrated amino acids that help support lean muscle maintenance in adult cats that may have lower daily activity indoors.
With 32% crude protein and 13% crude fat, the formula sits in a moderate range that supports body condition without being especially high in fat for a housecat lifestyle.
Its hairball-control purpose is supported by cellulose and beet pulp, two fiber sources that can help move swallowed hair through the digestive tract and support more regular stool passage.
Hydrolyzed chicken liver adds a highly palatable animal ingredient that can improve flavor acceptance while also being easier for some cats to digest.
MOS and FOS are included at 0.05% each, providing prebiotic support that helps feed beneficial gut bacteria and complements the fiber blend.
Taurine at 1,500 mg/kg supports normal heart and eye function, while vitamin E at 180 mg/kg contributes antioxidant protection for body tissues and the food’s fats during storage.
Nutrition
Ingredients
- Protein ingredients of animal origin (Dehydrated chicken protein 28%, Fresh chicken 19%, Hydrolyzed chicken liver 3%) 50%
- Rice
- Corn
- Beet pulp
- Chicken oil
- Yeasts
- Minerals substances
- Cellulose (hairball control)
- Mannan-oligosaccharides (MOS 0.05%)
- Chicory (FOS 0.05%)
Vitamins and Additives
- Vitamin A 16000 IU
- Vitamin D3 1800 IU
- Vitamin E 180 mg/kg
- and also:
Guaranteed Analysis
Notes
Guaranteed Analysis
More products from Avantis
Alternative Products
We compare key factors such as overall score, life stage, and category, along with core nutritional values like protein, fat, fiber, and metabolizable energy.
While not identical, these products fall within a defined range to offer nutritionally comparable options.
Pure - Urban Cat
Product changes
- Crude protein changed from 30.5% -> 32%
- Crude fat changed from 15% -> 13%
- Crude fiber changed from 2.6% -> 4.5%
- First Ingredient changed from Protein ingredients of animal origin (Fresh turkey 22%, Dehydrated chicken protein 15%, Hydrolyzed chicken liver 2.5%) -> Protein ingredients of animal origin (Dehydrated chicken protein 28%, Fresh chicken 19%, Hydrolyzed chicken liver 3%)
- First Ingredient Value changed from 39.5% -> 50%
- 2nd Ingredient changed from Green peas -> Rice
- 3rd Ingredient changed from Rice -> Corn
- 3rd Ingredient Value changed from 10% -> %
- 4th Ingredient changed from Corn -> Beet pulp
- 5th Ingredient changed from Wheat -> Chicken oil
- 6th Ingredient changed from Chicken oil Pomace -> Yeasts
- 7th Ingredient changed from Yeasts Fish oil -> Minerals substances
- 8th Ingredient changed from Dried carrot -> Cellulose (hairball control)
- 9th Ingredient changed from Mineral substances -> Mannan-oligosaccharides (MOS 0.05%)
- 10th Ingredient changed from Chicory (source of FOS) -> Chicory (FOS 0.05%)
- 10th Ingredient Value changed from 0.1% -> %
- Score changed from 62 -> 64
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How the score is calculated?
The actual calculation of the score is based on sophisticated and advanced algorithm that takes into account multiple parameters.
To simplify the explanation, the calculation is based on three main criteria:
(1) Amount of protein (more is better)
(2) Amount of carbohydrates (less is better)
(3) Quality and source of ingredients.
Based on that 3 main criteria, 9 score calculation rules are used to compare the different foods.
One major assumption is that the closer an ingredient is to the top of the ingredient list, the greater its relative weight and contribution to the food.
In general, cat food is composed of protein, fats, carbohydrates, fibers, vitamins, and minerals.
Protein is the most important component in a cat's diet, and cats primarily get their protein from animal meat.
Fat is a primary source of energy and essential fatty acids.
Carbohydrates are controversial in a cat's diet, as cats are obligate carnivores and typically consume very few carbohydrates.
Fibers play an important role in digestion and food absorption, and vitamins and minerals are essential for different organism functions.
Dry matter values are used to compare the amount of nutrients in different cat foods. This means that moisture is excluded from the equation to provide a more accurate comparison.
Putting all of these and more into a formula results in a product score.
The maximum score a cat food can receive is 100. Points are added or removed based on the score calculation rules.
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